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Work · Campaigns

José’s Authentic Mexican Restaurant

Four restaurants, four crowds, one budget. Seasonal campaigns split by location, so every dollar showed where it worked.

Client
José’s Authentic Mexican Restaurant
Locations
Wisconsin Dells, Sauk City, Baraboo, Ho-Chunk
Built
Meta campaigns, creative direction, tracking
Period
Apr 28 – May 27, 2026
José’s campaign creative: a Memorial Weekend taco special on a phone and a margarita poster.

Needed

Four locations, four crowds, one budget. One generic ad would hide what worked.

What we built

  • Meta campaigns
  • Creative direction
  • Per-location tracking

Result

$20,000+

in sales reported by José’s during the Cinco de Mayo campaign period.Source: Meta Ads exports, April 28 to May 27, 2026; sales reported by José’s.

The story

Before, after, the result, and how.

The storyJosé’s Authentic Mexican Restaurant

Four restaurants. One budget.

  • Wisconsin Dellstourism + locals
  • Sauk Citycommunity radius
  • Baraboolocal + regional
  • Ho-Chunkcasino visitors
BeforeJosé’s runs four locations, each with a different crowd: tourists, locals, nearby towns, and casino visitors. One generic ad would have hidden which market was actually working, and spring was full of moments worth promoting.
José’s campaign creative: a Memorial Weekend taco special on a phone and a Car Show Weekend margarita poster.
AfterFour seasonal campaigns, each with the right goal: reach for Cinco de Mayo and Mother’s Day, engagement for the car show and 2-for-1 margaritas, and traffic to online ordering for Memorial Weekend, split by location.

$20,000+

in sales reported by José’s during the Cinco de Mayo campaign period

128,830
impressions
1,314
link clicks
$0.56
per click
$739
total ad spend
ResultMemorial Weekend alone sent 831 people to the ordering pages at $0.58 a visit, and the car show offers earned 5,594 engagements at about two cents each. Source: Meta Ads exports, April 28 to May 27, 2026; sales reported by José’s.
  1. Research the four markets and their crowds
  2. Pick one goal per seasonal moment
  3. Build campaigns, audiences, and links per location
  4. Write the copy and direct the creative
  5. Watch it live and move budget to what works
  6. Report in plain language with next steps
HowEvery step stayed with CASTL, from the first decision to the final report.
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